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Mobile Ticketing Wiki
Source: Wikipedia
Mobile ticketing is the process whereby customers can order, pay for, obtain and validate tickets from any location and at any time using mobile phones or other mobile handsets. Mobile tickets reduce the production and distribution costs connected with traditional paper-based ticketing channels and increase customer convenience by providing new and simple ways to purchase tickets. Mobile ticketing is a prime example of horizontal telecommunication convergence.
Applications for Mobile Tickets
- Mass transit.
- Airline check-in.
- Cinema ticketing.
- Concert/Event ticketing.
- Trade shows
- Consumer voucher distribution
Advantage of Mobile Tickets
- Reduced costs of ticket printing/mailing.
- Improved consumer convenience.
- Reduced infrastructure costs.
- Increased revenue by increasing accessibility to tickets.
Using Mobile Tickets
Mobile Purchase
Over the past 10 years, e-commerce has exploded, with many consumers becoming increasingly comfortable with purchasing online. The next logical step for consumers who are looking for even more convenient methods of doing business is mobile purchase. This trend will be accelerated by the increased functionality of today's mobile devices.
Mobile Tickets can be purchased in a variety of ways including online, via text messaging or over the phone from a voice call, WAP page, or a secure mobile application. For repeated purchases such as daily train tickets, mobile applications or text messaging are good options. The drawbacks to text message purchasing is that either the vendor loses 40% of their revenue to the mobile operator, or any credit card purchase has to be achieved through a web page as the SMS has no security suitable for credit card entry, and very few ticket choices can be easily remembered and entered by SMS.
SMS Purchase
SMS purchase is usually achieved by sending an SMS message containing a short code (e.g. GV for a single adult ticket in Gothenburg, Sweden) to a service number. A return message is sent containing the mobile ticket. Different ticket types can be ordered with a different code (e.g. GU for a youth ticket or GN as a night tariff ticket in Gothenburg). The use of different ordering codes enables creating a variety of ticket types, either time- or distance based pricing and different zone systems.
In some cases, the price of the ticket can be added to the users mobile phone bill or debited from their pre-paid service using premium SMS billing, however, in most countries the tariff rates do not allow for the cost of a ticket to be billed to the phone. The main business limitation is that when premium SMS is used for billing, around 40% of the transaction value is retained by the mobile operator and sms aggregator, which is not viable when the ticket has a conventional profit margin. Other methods for billing include having a mobile wallet that allows the phone user to charge their credit card.
Online Purchase
Online purchase is still an option for mobile tickets, allowing the user to setup an account and choosing payment options etc.
Mobile Ticket Delivery
Delivery of tickets to mobile phones can be done in a variety of ways:
- Text messaging (SMS) - visual inspection or OCR
- Text messaging with WAP Push - visual inspection or OCR
- Picture messaging (SMS, EMS, WAP Push and MMS) - usually uses a barcode
- Dedicated Mobile application - which can store and render barcodes delivered via SMS, GPRS, Bluetooth, IRDA or RFID. Barcodes rendered on the device by a dedicated application have the advantage of being full screen without clutter, meaning faster and more successful scanning. A dedicated mobile application can also help the user to organise and sort their tickets better than when an SMS or MMS inbox is full of similar tickets, which is especially useful for transport tickets.
- Device RFID - This is the method proposed under the Near Field Communication (NFC) specification but not yet in general use, except of Japanese Osaifu-Keitai.
Southend United Football Club is currently the only team in the UK to have a mobile ticketing facilitie offered to fans
Very few phones outside Japan have RFID/NFC tags and so this method of delivery is largely unsupported. Picture messaging is supported by almost all phones and is generally the delivery method of choice. It usually requires the sender to know the phone model in advance so that the picture is rendered at the correct resolution. Text-only messaging is supported by all mobile phones and is the simplest method of delivery.
Mobile Ticket Scanning
Visually validated mobile tickets do not require a scan device. Most forms of mobile tickets require some form of device to read the ticket from the user's device. Picture-based messages require a laser scanner (for 1-dimensional/linear barcodes) or camera based imager (for 2-dimensional barcodes) to photograph the message and decode it into a ticket ID. Text-based codes use OCR software. Near Field Communication devices scan using an RFID reader.
Each of the above methods has its specific benefits and drawbacks. Optically reading the display of a cell phone is heavily influenced by th quality of the display (resolution, size of pixels, reflections). RFID is only supported by a very few phones yet.
Mobile Ticket Redemption
Visually validated mobile tickets are validated without connection to a back office system. Other forms of mobile ticket systems contact a server that is able to verify the ticket and record that it has been used.
New systems that make use of encryption of the data inside the barcode enable off-line scanning and validation, which is especially important if users are purchasing tickets immediately prior to use, and the portable venue or on-vehicle scanning devices cannot always have a connection to the live ticket database. (Many transport ticketing systems, such as the London Oyster card travel system and the M-PhaTic system of the Swedish state railways SJ are designed so that scanners can operate as disconnected islands when connectivity to central systems is lost.)